Commune takes flight with Singapore Airlines in its first-ever collaboration, Business News
SINGAPORE, July 20, 2022 /PRNewswire/ — Upcycling takes off in literal form with Commune’s latest release ‘The Continental’ – a capsule collection created in collaboration with Singapore Airlines (SIA) as part of their latest initiative, The Upcycling Project.
“The Continental” aims to bring SIA’s archetypal aviation aesthetic to the kitchens of your home – with reimagined versions of retired SIA airplane cabin windows and carts.
With sustainability at the heart of the initiative, the recycling approach retains the essence of iconic airline products, refreshed with new features to add timeless appeal and historic value to anywhere could bring “The Continental” products.
The “The Continental” range includes three exquisite products.
The continental bar cart (The little & The large)
50 original Singapore Airlines exclusive in-flight galley carts, which previously served hot meals and beverages in-flight, have been given a new lease of life, each featuring a sleek black powder coated finish, contrasting with the classic walnut veneer storage of Commune style shelving and a premium leather utility pouch. Produced in a limited series, each trolley features a limited edition label with its registration number (eg No. 1/50) – adding a touch of elegance while retaining its original industrial quality mechanism.
The Continental bar cart is available in two sizes – The little and The large
The Jack of the Continental Wall
The Wall Valet incorporates the original window frame recycled from SIA’s retired aircraft fuselage, with a leveled top panel resembling the shape of the aircraft’s wings. It also includes a functional utility pouch covered in premium beige leather, a magnetic key clasp and a letter organizer.
The Wall Valet aims to evoke the feeling of serenity when looking out of airplane windows and into the open sky.
About the Commune
Founded in 2011, Commune is a local furniture and lifestyle design company that produces high-quality handcrafted pieces for design connoisseurs. The brand’s commitment to quality is reflected in its involvement throughout the production process – from creative conceptualization to the final manufacturing of each final product. A strong proponent of sustainability, Commune also uses environmentally friendly lumber and timber imported from sustainable sources in the United States and Asia.
To date, Commune has established a strong regional presence with over 70 stores spread across China3″ Malaysia and 1 in The Philippines. Here in SingaporeCommune has a flagship store in Millennium Walk and a collaborative space at the Tan Boon Liat Building. The company’s flagship store in Millennium Walk features a style curation corner where our sales designer is on hand to blend sensory elements to create the clients desired or ideal lifestyle with the use of technology such as virtual and augmented reality tools.
Visit www.lacommunelife.com for more information.
About the Singapore Airlines Upcycling Project
Singapore Airlines first launched the upcycling project in August 2021and collaborated with Singaporeand several global retail brands to recycle and reuse retired commercial aircraft parts and materials into unique retail products. The Upcycling Project aims to promote sustainability through cross-industry collaboration, which includes our close partnerships with the wider community, such as local lifestyle brands, artists and Singaporeeducational institutions based on tourism. In recognition of giving back to the communities we serve, SIA has worked with organizations to empower and support people with disabilities through the Upcycling Project.
The Upcycling Project pop-up at Design Orchard, Singapore –
Date: July 06 to August 18, 2022
Time: 10:30 a.m. – 9:30 p.m. Daily
Address: Design Orchard, 250 Orchard Rd, S(238905) Level 1
For more information on the collaboration.
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